Did You Remember the Ice? An Interview with Bob Nicoll

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Did You Remember the Ice?  An Interview with Bob Nicoll

Since completing his Bachelors Degree in Psychology in 1972, and Masters in Counseling in 1974 Bob Nicoll has focused his energies on studying the power of word choice: The Psycho-physiology of Words. He refined his skills working with leading personal growth and development leaders over the next 20 years while earning certifications in Rational Behavior Therapy and Neuro-Associative Conditioning Systems. In his lifetime he has been a counseling psychologist, a business owner, consultant, a motivational speaker, a sales trainer, restaurant owner, financial planner and a top sales manager. In each role he has consistently found opportunities to tap into his passion:  Helping people get better results with BETTER Word Choices!.

There is power in the clarity of your articulation. ™  

When Bob composed this message, the words came easily.  For more than 40 years he has nurtured a passion for linguistics and BETTER — or empowering –  word choice; more specifically, the juxtaposition of words.  By definition; juxtaposing means to place side by side, especially for comparison or contrast.  In the composing of your message, paying attention to the juxtaposition of your word choice is critical.

In 2005 Bob reflected on the lessons he had been teaching, learning and sharing with the different people in his life over the years, and decided it was time to gather them together and share them with the public. After leading seminars and workshops, and developing a program with a workbook and companion CDs and DVDs, Remember the Ice and Other Paradigm Shifts was released in October 2008 and  is in the hands of readers in 40 countries.  It has become a global concept.

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